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Collaborating with a popular artist: effective marketing strategy?

Kennysplash

Kennysplash

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♬3,702
Some upcoming artists have been privileged to collaborate with popular artists in order to put them in the limelight. Does this always work though? Because I could recall some upcoming artists collaborating with star singers, only to go back to being upcoming, or worse, completely unknown.

Who’s to blame for this?
 
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