Influencers charging exorbitant prices- a major challenge in songs marketing?

[Kennysplash]

Right from time, one of the major ways of promoting a song is through the services of an influencer. But that seems to be a challenge these days as most of these influencers demand outrageous amounts to promote and market songs.
A friend of mine couldn’t use an influencer because he couldn’t afford the prices, leaving him dejected.

What can be done to overcome this challenge? Or should we just move on to other alternatives?